Broadcast PR can be one of the most powerful tools in a marketing and communications strategy. The most challenging aspect is not just about getting your story on air though.  Securing radio and television coverage is one thing, but are…

The competition to earn broadcast coverage is fierce in today's crowded media landscape.  Broadcast journalists, producers and editors are inundated with pitches from broadcast PR professionals, businesses and individuals looking to secure precious broadcast opportunities. This is known in the…

We have previously written in these blog posts about the prominence of podcasts as a widely consumed form of entertainment and education. Interestingly, the rise of concepts such as YouTube Shorts, time-limited Instagram stories and Snapchat have coincided with the…

In Broadcast PR, media relations are a critical element in maximising the reach of marketing and PR campaigns. A strong and positive relationship with the media can help with the process of securing coverage for your organisation and ensure that…

Media training is a very effective way for anyone appearing on television or radio to deliver key messages. It helps to prepare individuals to communicate with confidence, handle potentially difficult questions and present an image to the public that represents…

A key goal of any marketing, PR or advertising campaign is to produce something that settles into the public consciousness. Numerous examples of adverts have entered into popular culture and become instantly recognisable. Think of the Compare the Market adverts…

Broadcast Reach were delighted to work with award-winning video games company Fireshine Games, providing them with a day of media training and some presentation skills training. Fireshine Games have produced numerous iconic games over the last 20 years, including F1…

Nike is one of the most recognisable brands in the world. It has carefully built up its image and is now one of the foremost signatures related to sport and fashion. However, what is surprising about Nike is that from…

It is universally accepted that trust is one of the most valuable commodities in life. Trust can determine the level of success you might have in your relationships; it can determine whether someone might hire someone to do a job;…

One of the things we like to emphasise here at Broadcast Reach is the importance of the story in broadcast PR. As we've discussed previously, broadcast PR relies on the narrative and the ambassador delivering that narrative. When the audience…