Our Blogs

Podcast production: More than meets the eye

When we listen to podcasts, we can take for granted the work that’s gone into producing the finished article we consume. It might come across as two people who casually picked up some microphones, clicked the record button and started

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How to build your podcast following

Podcasts are a powerful broadcast PR format that have grown exponentially in the last decade. From commuters to runners, people often make mundane tasks more enjoyable by listening to their favourite shows. It’s led to an audio broadcast revolution, and

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Compelling story angles

Broadcast PR is an effective way to present a brand, service, product, organisation or individual in an appealing way to a targeted audience. One of the best ways to secure good coverage is to create a story that will grab

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Radio audiences continue to grow

Radio listening audiences continue to rise and remains one of the most far reaching and influential broadcasting platforms available.  Recent data from RAJAR (Radio Joint Audio Research) shows that in the last quarter of 2022, 89% of the adult population

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The art of pitching to broadcast journalists

The competition to earn broadcast coverage is fierce in today’s crowded media landscape.  Broadcast journalists, producers and editors are inundated with pitches from broadcast PR professionals, businesses and individuals looking to secure precious broadcast opportunities. This is known in the

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Podcasts continue to go from strength to strength

We have previously written in these blog posts about the prominence of podcasts as a widely consumed form of entertainment and education. Interestingly, the rise of concepts such as YouTube Shorts, time-limited Instagram stories and Snapchat have coincided with the

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The importance of healthy media relationships

In Broadcast PR, media relations are a critical element in maximising the reach of marketing and PR campaigns. A strong and positive relationship with the media can help with the process of securing coverage for your organisation and ensure that

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The benefits of media training in Broadcast PR

Media training is a very effective way for anyone appearing on television or radio to deliver key messages. It helps to prepare individuals to communicate with confidence, handle potentially difficult questions and present an image to the public that represents

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Making an impact through TV advertising

A key goal of any marketing, PR or advertising campaign is to produce something that settles into the public consciousness. Numerous examples of adverts have entered into popular culture and become instantly recognisable. Think of the Compare the Market adverts

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Fireshine Games media training day

Broadcast Reach were delighted to work with award-winning video games company Fireshine Games, providing them with a day of media training and some presentation skills training. Fireshine Games have produced numerous iconic games over the last 20 years, including F1

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The Impact of Mistrust in Broadcast PR

It is universally accepted that trust is one of the most valuable commodities in life. Trust can determine the level of success you might have in your relationships; it can determine whether someone might hire someone to do a job;

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Storytelling

One of the things we like to emphasise here at Broadcast Reach is the importance of the story in broadcast PR. As we’ve discussed previously, broadcast PR relies on the narrative and the ambassador delivering that narrative. When the audience

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Benefits of Broadcast PR

People will often ask what the tangible benefits of Broadcast PR are. Very often, every penny being spent on marketing needs to be justified. People always want to be able to answer what their return on investment is. However, the

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Put some magic into your radio advertising

Broadcast Reach offers a full suite of marketing, PR and advertising services. As well as being expert broadcast PR consultants, we also have strong capabilities in other forms of PR, p;odcasts, marketing and advertising.  An obvious difference between broadcast PR

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Broadcast Reach sponsor Kestrels

Broadcast Reach have sponsored the Woodley Saints Under 15s Kestrels football team. The Kestrels wore their new Broadcast Reach sponsored kit for the first time on Saturday, for their game against local rivals Wargrave Wolves Under 15s Reds, at the

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Don’t underestimate the power of radio

Broadcast PR is, traditionally at least, all about securing editorial publicity for a client on television and radio. In recent years, podcasts have also become a coveted medium. TV and radio show producers have been demanding content and exciting stories

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How to select the right brand ambassador

A key component of broadcast advertising and PR is the selection of a powerful brand ambassador. But what is a brand ambassador? Put simply, a brand ambassador is a popular public figure who supports a brand. The use of brand

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The rise of the podcast

When we talk about broadcast PR, we mostly think of television and radio. However, there has been an exponential rise in an alternative and powerful broadcast medium, the podcast. Podcasts are mostly pre-recorded audio broadcasts that target a niche area

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The evolution of broadcast PR

Broadcast media has evolved over the years and the way marketing and PR campaigns are carried out has also evolved to exploit the wider opportunities it presents. Here is a quick look at how broadcasting has changed over the last

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Is broadcast PR right for you?

You’ve decided to take the next step in your communications strategy and you’re reviewing all of your marketing and PR options. You have a budget but you want to use it wisely and make sure you are getting maximum impact.

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Be a storyteller

Have you ever seen the managing director of a business on BBC or ITV News and wondered why they are being interviewed, when your story is just as strong as theirs? The starting point is that broadcasters need content. If

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A tribute to Brian Roach

I come from a family of football fans. My great grandfather, Charles Roach, is still something of a legend for Southall Football Club, more than 100 years after he played for the club. He still holds the record for most

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Mindset matters

Talent can take you a long way, but so can the right mindset. Tenacity and focus are key to success. “Fail to plan, plan to fail” – so the saying goes. My favourite motivational quote of all time is this

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