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Broadcast Reach delivers media training to Premier League club

Broadcast Reach prides itself on delivering high-quality media and presentation skills training to companies, sports clubs, organisations and individuals. We are privileged that broadcasting legend Tom Watt is part of the Broadcast Reach team – and is available to deliver

Podcast production: More than meets the eye

When we listen to podcasts, we can take for granted the work that’s gone into producing the finished article we consume. It might come across as two people who casually picked up some microphones, clicked the record button and started

How to build your podcast following

Podcasts are a powerful broadcast PR format that have grown exponentially in the last decade. From commuters to runners, people often make mundane tasks more enjoyable by listening to their favourite shows. It’s led to an audio broadcast revolution, and

How a podcast can help you build your own audience

It can be a challenge to identify the best places to promote and highlight who you are, what you do and why there is value in listening to what you have to say. This is especially true if you have

Compelling story angles

Broadcast PR is an effective way to present a brand, service, product, organisation or individual in an appealing way to a targeted audience. One of the best ways to secure good coverage is to create a story that will grab

Radio audiences continue to grow

Radio listening audiences continue to rise and remains one of the most far reaching and influential broadcasting platforms available. Recent data from RAJAR (Radio Joint Audio Research) shows that in the last quarter of 2022, 89% of the adult population

Five ways to craft successful broadcast news releases

A well-crafted broadcast news release can reach a vast audience quickly – but only if coverage is achieved. A broadcast news release provides an opportunity for an organisation to showcase their message, story or brand in a concise and captivating

Four top tips to maximise the reach of your Broadcast PR campaign

Broadcast PR can be one of the most powerful tools in a marketing and communications strategy. The most challenging aspect is not just about getting your story on air though. Securing radio and television coverage is one thing, but are

The art of pitching to broadcast journalists

The competition to earn broadcast coverage is fierce in today’s crowded media landscape. Broadcast journalists, producers and editors are inundated with pitches from broadcast PR professionals, businesses and individuals looking to secure precious broadcast opportunities. This is known in the

Podcasts continue to go from strength to strength

We have previously written in these blog posts about the prominence of podcasts as a widely consumed form of entertainment and education. Interestingly, the rise of concepts such as YouTube Shorts, time-limited Instagram stories and Snapchat have coincided with the

The importance of healthy media relationships

In Broadcast PR, media relations are a critical element in maximising the reach of marketing and PR campaigns. A strong and positive relationship with the media can help with the process of securing coverage for your organisation and ensure that

The benefits of media training in Broadcast PR

Media training is a very effective way for anyone appearing on television or radio to deliver key messages. It helps to prepare individuals to communicate with confidence, handle potentially difficult questions and present an image to the public that represents

Making an impact through TV advertising

A key goal of any marketing, PR or advertising campaign is to produce something that settles into the public consciousness. Numerous examples of adverts have entered into popular culture and become instantly recognisable. Think of the Compare the Market adverts

Fireshine Games media training day

Broadcast Reach were delighted to work with award-winning video games company Fireshine Games, providing them with a day of media training and some presentation skills training. Fireshine Games have produced numerous iconic games over the last 20 years, including F1

The Power of a Good Story: Michael Jordan

Nike is one of the most recognisable brands in the world. It has carefully built up its image and is now one of the foremost signatures related to sport and fashion. However, what is surprising about Nike is that from

The Impact of Mistrust in Broadcast PR

It is universally accepted that trust is one of the most valuable commodities in life. Trust can determine the level of success you might have in your relationships; it can determine whether someone might hire someone to do a job;

Storytelling

One of the things we like to emphasise here at Broadcast Reach is the importance of the story in broadcast PR. As we’ve discussed previously, broadcast PR relies on the narrative and the ambassador delivering that narrative. When the audience

Benefits of Broadcast PR

People will often ask what the tangible benefits of Broadcast PR are. Very often, every penny being spent on marketing needs to be justified. People always want to be able to answer what their return on investment is. However, the

Put some magic into your radio advertising

Broadcast Reach offers a full suite of marketing, PR and advertising services. As well as being expert broadcast PR consultants, we also have strong capabilities in other forms of PR, p;odcasts, marketing and advertising. An obvious difference between broadcast PR

How to make the most of broadcast opportunities

In broadcast PR, making a radio or TV appearance is a powerful method to increase awareness of a product or service. Broadcast PR experts will use their knowledge to support a product or service gaining airtime, but crucially, they will

Four key factors to consider when planning a broadcast PR campaign

Broadcast PR and Advertising are two effective and often used forms of product and service promotion. They share some similarities. Both have the objective of promoting a product or service, can appear live on air and can even share a

Broadcast PR and Advertising: What’s the difference?

Broadcast Reach sponsor Kestrels

Broadcast Reach have sponsored the Woodley Saints Under 15s Kestrels football team. The Kestrels wore their new Broadcast Reach sponsored kit for the first time on Saturday, for their game against local rivals Wargrave Wolves Under 15s Reds, at the

Don’t underestimate the power of radio

Broadcast PR is, traditionally at least, all about securing editorial publicity for a client on television and radio. In recent years, podcasts have also become a coveted medium. TV and radio show producers have been demanding content and exciting stories

How to select the right brand ambassador

A key component of broadcast advertising and PR is the selection of a powerful brand ambassador. But what is a brand ambassador? Put simply, a brand ambassador is a popular public figure who supports a brand. The use of brand

Brand Ambassador vs. Influencer: What’s the difference?

A brand ambassador is a historically well-known concept, and broadcast advertising has been reaping its reward for decades. In more recent times, a trend has emerged in the use of Influencers in marketing strategy. But what is an influencer, and

The rise of the podcast

When we talk about broadcast PR, we mostly think of television and radio. However, there has been an exponential rise in an alternative and powerful broadcast medium, the podcast. Podcasts are mostly pre-recorded audio broadcasts that target a niche area

The evolution of broadcast PR

Broadcast media has evolved over the years and the way marketing and PR campaigns are carried out has also evolved to exploit the wider opportunities it presents. Here is a quick look at how broadcasting has changed over the last

Is broadcast PR right for you?

You’ve decided to take the next step in your communications strategy and you’re reviewing all of your marketing and PR options. You have a budget but you want to use it wisely and make sure you are getting maximum impact.

Do other people just have better stories to tell?

The best stories live long in the consciousness of their targeted audience. Think about a memorable scene in your favourite film, or a story that a friend told you that made you laugh. Something in that narrative resonated with you

5 reasons why you need to be seen in the right place

When marketing your brand, a good logo or catchphrase isn’t enough. Any competent Broadcast PR agency will tell you that developing a strategy around your positioning and the audience you are targeting is essential. Positioning is about ensuring your brand

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