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Four top tips to maximise the reach of your Broadcast PR campaign
Broadcast PR can be one of the most powerful tools in a marketing and communications strategy. The most challenging aspect is not just about getting your story on air though. Securing radio and television coverage is one thing, but are
The art of pitching to broadcast journalists
The competition to earn broadcast coverage is fierce in today’s crowded media landscape. Broadcast journalists, producers and editors are inundated with pitches from broadcast PR professionals, businesses and individuals looking to secure precious broadcast opportunities. This is known in the
Podcasts continue to go from strength to strength
We have previously written in these blog posts about the prominence of podcasts as a widely consumed form of entertainment and education. Interestingly, the rise of concepts such as YouTube Shorts, time-limited Instagram stories and Snapchat have coincided with the
The importance of healthy media relationships
In Broadcast PR, media relations are a critical element in maximising the reach of marketing and PR campaigns. A strong and positive relationship with the media can help with the process of securing coverage for your organisation and ensure that
The benefits of media training in Broadcast PR
Media training is a very effective way for anyone appearing on television or radio to deliver key messages. It helps to prepare individuals to communicate with confidence, handle potentially difficult questions and present an image to the public that represents
Making an impact through TV advertising
A key goal of any marketing, PR or advertising campaign is to produce something that settles into the public consciousness. Numerous examples of adverts have entered into popular culture and become instantly recognisable. Think of the Compare the Market adverts
Fireshine Games media training day
Broadcast Reach were delighted to work with award-winning video games company Fireshine Games, providing them with a day of media training and some presentation skills training. Fireshine Games have produced numerous iconic games over the last 20 years, including F1
The Power of a Good Story: Michael Jordan
Nike is one of the most recognisable brands in the world. It has carefully built up its image and is now one of the foremost signatures related to sport and fashion. However, what is surprising about Nike is that from
The Impact of Mistrust in Broadcast PR
It is universally accepted that trust is one of the most valuable commodities in life. Trust can determine the level of success you might have in your relationships; it can determine whether someone might hire someone to do a job;
Storytelling
One of the things we like to emphasise here at Broadcast Reach is the importance of the story in broadcast PR. As we’ve discussed previously, broadcast PR relies on the narrative and the ambassador delivering that narrative. When the audience
Benefits of Broadcast PR
People will often ask what the tangible benefits of Broadcast PR are. Very often, every penny being spent on marketing needs to be justified. People always want to be able to answer what their return on investment is. However, the
Put some magic into your radio advertising
Broadcast Reach offers a full suite of marketing, PR and advertising services. As well as being expert broadcast PR consultants, we also have strong capabilities in other forms of PR, p;odcasts, marketing and advertising. An obvious difference between broadcast PR
How to make the most of broadcast opportunities
In broadcast PR, making a radio or TV appearance is a powerful method to increase awareness of a product or service. Broadcast PR experts will use their knowledge to support a product or service gaining airtime, but crucially, they will
Four key factors to consider when planning a broadcast PR campaign
Broadcast PR and Advertising are two effective and often used forms of product and service promotion. They share some similarities. Both have the objective of promoting a product or service, can appear live on air and can even share a
Broadcast PR and Advertising: What’s the difference?
Broadcast PR and Advertising are two effective and often used forms of product and service promotion. They share some similarities. Both have the objective of promoting a product or service, can appear live on air and can even share a
Broadcast Reach sponsor Kestrels
Broadcast Reach have sponsored the Woodley Saints Under 15s Kestrels football team. The Kestrels wore their new Broadcast Reach sponsored kit for the first time on Saturday, for their game against local rivals Wargrave Wolves Under 15s Reds, at the
Don’t underestimate the power of radio
Broadcast PR is, traditionally at least, all about securing editorial publicity for a client on television and radio. In recent years, podcasts have also become a coveted medium. TV and radio show producers have been demanding content and exciting stories
How to select the right brand ambassador
A key component of broadcast advertising and PR is the selection of a powerful brand ambassador. But what is a brand ambassador? Put simply, a brand ambassador is a popular public figure who supports a brand. The use of brand
Brand Ambassador vs. Influencer: What’s the difference?
A brand ambassador is a historically well-known concept, and broadcast advertising has been reaping its reward for decades. In more recent times, a trend has emerged in the use of Influencers in marketing strategy. But what is an influencer, and
The rise of the podcast
When we talk about broadcast PR, we mostly think of television and radio. However, there has been an exponential rise in an alternative and powerful broadcast medium, the podcast. Podcasts are mostly pre-recorded audio broadcasts that target a niche area
The evolution of broadcast PR
Broadcast media has evolved over the years and the way marketing and PR campaigns are carried out has also evolved to exploit the wider opportunities it presents. Here is a quick look at how broadcasting has changed over the last
Is broadcast PR right for you?
You’ve decided to take the next step in your communications strategy and you’re reviewing all of your marketing and PR options. You have a budget but you want to use it wisely and make sure you are getting maximum impact.
Do other people just have better stories to tell?
The best stories live long in the consciousness of their targeted audience. Think about a memorable scene in your favourite film, or a story that a friend told you that made you laugh. Something in that narrative resonated with you
5 reasons why you need to be seen in the right place
When marketing your brand, a good logo or catchphrase isn’t enough. Any competent Broadcast PR agency will tell you that developing a strategy around your positioning and the audience you are targeting is essential. Positioning is about ensuring your brand
Top 10 tips for a successful broadcast PR campaign
Are you happy with the way your business is going, but want to give it a boost? Broadcast PR is an effective way to do just that, but how do you go about securing radio and TV coverage? One way
Be a storyteller
Have you ever seen the managing director of a business on BBC or ITV News and wondered why they are being interviewed, when your story is just as strong as theirs? The starting point is that broadcasters need content. If
A tribute to Brian Roach
I come from a family of football fans. My great grandfather, Charles Roach, is still something of a legend for Southall Football Club, more than 100 years after he played for the club. He still holds the record for most
Mindset matters
Talent can take you a long way, but so can the right mindset. Tenacity and focus are key to success. “Fail to plan, plan to fail” – so the saying goes. My favourite motivational quote of all time is this
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