You’ve decided to take the next step in your communications strategy and you’re reviewing all of your marketing and PR options. You have a budget but you want to use it wisely and make sure you are getting maximum impact. Broadcast PR is one of the options available, but is it the right choice for you and your brand?
First of all, you’ve come to the right place! A broadcast PR agency with a team of broadcast specialists will be able to guide you and give you those golden nuggets of insight and direction that will give you the ability to make the right decision on where to allocate that budget. Many broadcast PR consultants have worked in broadcast themselves, so they know what works and what radio and TV producers are looking for in a story.
Before you decide if broadcast PR is right for you, it is important to understand what broadcast PR is and how it fits within a marketing and PR strategy.
In very simple terms, broadcast PR is about getting your brand messages on radio and TV. This raises significant brand awareness and, if done properly, will present your spokesperson as a credible and trusted authority on a particular topic.
Broadcast PR is built on strong media relationships that result in broadcast media coverage. Radio and TV producers need good content and a broadcast PR consultant can help them achieve that by providing them with some of that content.
The trick is to give broadcasters a story that they will want to use and making sure that story delivers a client’s key messages to a specific target audience. It’s about promoting a brand, a campaign or even a personality on those formats as part of your marketing strategy. Paid for advertising is one thing, but the power of PR is about telling a good story that will engage an audience.
Unlike print media, broadcast media is flourishing. It’s an opportunity to reach a vast audience but also a targeted one. For example, popular food podcast Off Menu features comedians Ed Gamble and James Acaster. They are frequently sent food products and will regularly speak about those that they’ve enjoyed the most. If the products get mentioned then the brands will achieve exposure to a target audience and also willing brand ambassadors.
With broadcast PR, you get to decide how your brand is presented and the key messages you want to deliver. With broadcast media, there is a great opportunity to have control over how your audience interprets your message. Your product, service or brand can really come to life and start to live in the consciousness of your audience.
Broadcast PR is right for you if you know what your product, service or brand is and you intimately know the story you want to tell. But even if you are not sure what you want to say, a broadcast PR consultancy can help you create a story that will benefit you and will be of interest to broadcast media. Your focus should be on making your story resonate with a targeted audience.
So how do you get the best out of a broadcast PR campaign? How do you make sure your precious marketing budget is used in the most effective way? A good start is to engage with an experienced broadcast PR consultant. We know how the media industry works. We know what content they need. We know the triggers and the mechanisms that will create that visibility. We know how to maximise your marketing budget so that you can tell the story you want to tell, to the widest receptive audience possible.
