How a podcast can help you build your own audience

It can be a challenge to identify the best places to promote and highlight who you are, what you do and why there is value in listening to what you have to say.  This is especially true if you have a product or service with a niche audience. The competition for attention is fierce and […]

The rise of the podcast

When we talk about broadcast PR, we mostly think of television and radio. However, there has been an exponential rise in an alternative and powerful broadcast medium, the podcast. Podcasts are mostly pre-recorded audio broadcasts that target a niche area of interest. They follow the trend of on-demand content that has become prevalent across television […]