Four key factors to consider when planning a broadcast PR campaign
Broadcast PR and Advertising are two effective and often used forms of product and service promotion. They share some similarities. Both have the objective of promoting a product or service, can appear live on air and can even share a similar purpose to a brand ambassador. However, it is important to understand some fundamental differences […]
Broadcast PR and Advertising: What’s the difference?
Broadcast PR and Advertising are two effective and often used forms of product and service promotion. They share some similarities. Both have the objective of promoting a product or service, can appear live on air and can even share a similar purpose to a brand ambassador. However, it is important to understand some fundamental differences […]
Broadcast Reach sponsor Kestrels
Broadcast Reach have sponsored the Woodley Saints Under 15s Kestrels football team. The Kestrels wore their new Broadcast Reach sponsored kit for the first time on Saturday, for their game against local rivals Wargrave Wolves Under 15s Reds, at the Berkshire County Sports ground in Sonning, Berkshire. Kestrels took the lead in the second half […]
Don’t underestimate the power of radio
Broadcast PR is, traditionally at least, all about securing editorial publicity for a client on television and radio. In recent years, podcasts have also become a coveted medium. TV and radio show producers have been demanding content and exciting stories for decades, and the volume of choice and opportunity for a Broadcast PR agency to […]
How to select the right brand ambassador
A key component of broadcast advertising and PR is the selection of a powerful brand ambassador. But what is a brand ambassador? Put simply, a brand ambassador is a popular public figure who supports a brand. The use of brand ambassadors is designed to affect the consciousness of a target audience and their purchasing intention. […]
Brand Ambassador vs. Influencer: What’s the difference?
A brand ambassador is a historically well-known concept, and broadcast advertising has been reaping its reward for decades. In more recent times, a trend has emerged in the use of Influencers in marketing strategy. But what is an influencer, and how are they different from a brand ambassador in the traditional sense? In essence, an […]
The rise of the podcast
When we talk about broadcast PR, we mostly think of television and radio. However, there has been an exponential rise in an alternative and powerful broadcast medium, the podcast. Podcasts are mostly pre-recorded audio broadcasts that target a niche area of interest. They follow the trend of on-demand content that has become prevalent across television […]
The evolution of broadcast PR
Broadcast media has evolved over the years and the way marketing and PR campaigns are carried out has also evolved to exploit the wider opportunities it presents. Here is a quick look at how broadcasting has changed over the last century. Early 20th century Before PR, digital media, video, television, radio, magazines and newspapers, a […]
Is broadcast PR right for you?
You’ve decided to take the next step in your communications strategy and you’re reviewing all of your marketing and PR options. You have a budget but you want to use it wisely and make sure you are getting maximum impact. Broadcast PR is one of the options available, but is it the right choice for […]
Do other people just have better stories to tell?
The best stories live long in the consciousness of their targeted audience. Think about a memorable scene in your favourite film, or a story that a friend told you that made you laugh. Something in that narrative resonated with you to the point where that memory is unlikely to disappear. The person who told that […]
