Making an impact through TV advertising
A key goal of any marketing, PR or advertising campaign is to produce something that settles into the public consciousness. Numerous examples of adverts have entered into popular culture and become instantly recognisable. Think of the Compare the Market adverts with their meerkat characters or the Churchill insurance adverts. One particular campaign that has caught […]
Fireshine Games media training day
Broadcast Reach were delighted to work with award-winning video games company Fireshine Games, providing them with a day of media training and some presentation skills training. Fireshine Games have produced numerous iconic games over the last 20 years, including F1 Manager 2022, Jurassic World Evolution and TIGA Games Industry Award’s Best Social Game 2022 winner Core Keeper. […]
The Power of a Good Story: Michael Jordan
Nike is one of the most recognisable brands in the world. It has carefully built up its image and is now one of the foremost signatures related to sport and fashion. However, what is surprising about Nike is that from an age perspective, the global superpower it is today didn’t emerge until the late 80s […]
The Impact of Mistrust in Broadcast PR
It is universally accepted that trust is one of the most valuable commodities in life. Trust can determine the level of success you might have in your relationships; it can determine whether someone might hire someone to do a job; it can control the level of confidence someone has in their workplace, amongst many other […]
Storytelling
One of the things we like to emphasise here at Broadcast Reach is the importance of the story in broadcast PR. As we’ve discussed previously, broadcast PR relies on the narrative and the ambassador delivering that narrative. When the audience engages with your narrative, a relationship begins to form. Getting your story right is no […]
Benefits of Broadcast PR
People will often ask what the tangible benefits of Broadcast PR are. Very often, every penny being spent on marketing needs to be justified. People always want to be able to answer what their return on investment is. However, the return on investment is multi-faceted. It’s a different answer for every business. It could be […]
Put some magic into your radio advertising
Broadcast Reach offers a full suite of marketing, PR and advertising services. As well as being expert broadcast PR consultants, we also have strong capabilities in other forms of PR, p;odcasts, marketing and advertising. An obvious difference between broadcast PR and advertising is that when a spokesperson or ambassador who is representing a brand is […]
How to make the most of broadcast opportunities
In broadcast PR, making a radio or TV appearance is a powerful method to increase awareness of a product or service. Broadcast PR experts will use their knowledge to support a product or service gaining airtime, but crucially, they will also know how to maximise the impact of a TV appearance beyond just the airtime. […]
Four key factors to consider when planning a broadcast PR campaign
Broadcast PR and Advertising are two effective and often used forms of product and service promotion. They share some similarities. Both have the objective of promoting a product or service, can appear live on air and can even share a similar purpose to a brand ambassador. However, it is important to understand some fundamental differences […]
Broadcast PR and Advertising: What’s the difference?
Broadcast PR and Advertising are two effective and often used forms of product and service promotion. They share some similarities. Both have the objective of promoting a product or service, can appear live on air and can even share a similar purpose to a brand ambassador. However, it is important to understand some fundamental differences […]
