Broadcast Reach delivers media training to Premier League club
Broadcast Reach prides itself on delivering high-quality media and presentation skills training to companies, sports clubs, organisations and individuals. We are privileged that broadcasting legend Tom Watt is part of the Broadcast Reach team – and is available to deliver media and presentation skills training days. Tom, an accomplished writer, presenter, author, broadcaster and actor, played George […]
Podcast production: More than meets the eye
When we listen to podcasts, we can take for granted the work that’s gone into producing the finished article we consume. It might come across as two people who casually picked up some microphones, clicked the record button and started chatting. Often, it’s the perceived informality of a podcast that attracts us. It feels like […]
How to build your podcast following
Podcasts are a powerful broadcast PR format that have grown exponentially in the last decade. From commuters to runners, people often make mundane tasks more enjoyable by listening to their favourite shows. It’s led to an audio broadcast revolution, and many have decided to launch podcasts as part of a broadcast PR marketing strategy. In […]
How a podcast can help you build your own audience
It can be a challenge to identify the best places to promote and highlight who you are, what you do and why there is value in listening to what you have to say. This is especially true if you have a product or service with a niche audience. The competition for attention is fierce and […]
Compelling story angles
Broadcast PR is an effective way to present a brand, service, product, organisation or individual in an appealing way to a targeted audience. One of the best ways to secure good coverage is to create a story that will grab the attention of an audience. There are many ways that a story can be crafted […]
Radio audiences continue to grow
Radio listening audiences continue to rise and remains one of the most far reaching and influential broadcasting platforms available. Recent data from RAJAR (Radio Joint Audio Research) shows that in the last quarter of 2022, 89% of the adult population of the UK tuned into their favourite radio stations on a weekly basis. That’s an […]
Five ways to craft successful broadcast news releases
A well-crafted broadcast news release can reach a vast audience quickly – but only if coverage is achieved. A broadcast news release provides an opportunity for an organisation to showcase their message, story or brand in a concise and captivating way to their target audience – and can help shape public perception and influence decision […]
Four top tips to maximise the reach of your Broadcast PR campaign
Broadcast PR can be one of the most powerful tools in a marketing and communications strategy. The most challenging aspect is not just about getting your story on air though. Securing radio and television coverage is one thing, but are you maximising your impact and reach? Are you communicating your key messages clearly to your […]
The art of pitching to broadcast journalists
The competition to earn broadcast coverage is fierce in today’s crowded media landscape. Broadcast journalists, producers and editors are inundated with pitches from broadcast PR professionals, businesses and individuals looking to secure precious broadcast opportunities. This is known in the PR industry as ‘selling in’. With so much competition, capturing the attention of a broadcast […]
Podcasts continue to go from strength to strength
We have previously written in these blog posts about the prominence of podcasts as a widely consumed form of entertainment and education. Interestingly, the rise of concepts such as YouTube Shorts, time-limited Instagram stories and Snapchat have coincided with the rise of long form media such as podcasts. Podcasts are not a quickfire entertainment jolt […]
